Saving water

Why water matters

Every drop of our water comes from natural sources, including sandstone aquifers, the River Severn and the Blithfield Reservoir.

As summers get hotter and drier, these sources are under serious pressure. Staffordshire is now one of the UK's most water-stressed regions. The good news? A few small changes at home make a genuinely big difference.

Signature move:The 4-minute shower and run
Performance stats:Litres saved p/a: 15,000 (180 hot baths)
Baths avoided: 180
Personal best: 3 mins 47 secs

Signature move:The hosepipe to watering can swap
Performance stats:Litres saved p/a: 10,000 (40,000 cups of tea)
Plants thriving: 52
Personal best: 2.3 cans

Signature move:The full drum laundry cycle
Performance stats:Litres saved p/a: 5,000 (100 extra wash cycles)
Avg. items per load: 32
Personal best: 47 items

Signature move:The brush on, tap off flow stopper
Performance stats:Litres saved p/a: 9,000 (36,000 cups of water)
Taps defeated: 730
Personal best: 365-day no-flow streak

Signature move:The no-hose car wash
Performance stats:Litres saved p/a: 8,000 (4,700 kettles)
Cars washed & waxed: 180
Personal best: 2 buckets

Signature move:The sealed sink plate scrub
Performance stats:Litres saved p/a: 8,500 (850 sinks of water)
Baths avoided: 1,095
Personal best: 1 sink, 40 plates

What we're doing

We tackle leaks head-on. Our engineers are out around the clock, finding and fixing before most people know there's even an issue. We're also investing £80 million to cut leaks by 20% before 2030, saving 10.8 million litres a day.

That's our move. And the champions on this page are making theirs. Together, we achieve far more than we can alone. Find out more >

Signature move:The drip-to-dry pipe switch
Performance stats:Litres saved p/a: 1M (20k laundry cycles)
Leaks tackled: 190
Personal best: 6-hour burst mains fix